These days we are inundated with content. Whether it’s in a written format, video or audio, each day the average individual will be consuming so much content that they won’t be able to engage with it all. Therefore, it’s so important to ensure the content you’re producing and putting out into the world is exceptional, making sure it stands a chance at breaking through the noise.
So, to help you do so and of course with a new year on the horizon, now is the time to make sure you’re up to date on the latest trends in content marketing. To lend a hand we have collated three things you should be taking note of ready for 2025.
If you haven’t already, 2025 is the year to experiment and get comfortable with AI – from there the key step is to ensure you’re implementing it. The beauty of AI is that there’s no end of possibilities, by familiarising yourself with the tool you can take what you currently do and use it to make it even better. Whether it’s content ideation, proofreading or elevation there’s so many ways to enhance what you already have in place. Whatever the reason, now is the time to get comfortable and start implementing AI into your content marketing, it’s never too late!
With AI here to stay, the need for human connection and storytelling within content is more important than ever. Ensuring that you lead with emotion will help your content to stand out from the crowd – however, this should be in conjunction with AI. The first point still stands, you should be implementing AI into your content marketing to elevate what you’re already doing. But prioritising that human element that can’t be replicated is what is going to differentiate you from the rest.
Something we may need to shout a little louder for those who are unsure, is that the implementation of AI doesn’t take away the need for people. It’s important to have a good team that work well together to create amazing content. As you approach the year ahead slow down and allow for more creativity, as well as understanding that collaboration is key. Working with other teams is important to ensure that you get the most out of the content you’re creating.
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