Technological advances mean that AI has begun to revolutionise every aspect of content marketing, from creation right through to distribution. As a result, there are several ways utilising the technology can help to elevate your content, when you understand how to do so. To help you get started we’ve broken down four key uses of AI within content marketing.
Even the most creative of content professionals will experience the dreaded brain fog once in a while, which is where AI can truly become your best friend. Available tools can help to suggest ideas that you can tweak to suit - or may even get the cogs turning in order to come up with a different concept altogether. A perfect example of the fact that AI can’t replace human creativity entirely but can certainly enhance it.
When creating content, we all know how time consuming research can be and how lengthy this process can end up. However, it’s an important and unavoidable step to take when creating good content. AI tools can do this too, analysing available data and pulling together insights, trends and relevant information that is readily available to use. Of course, the most obvious benefits are the time and effort this saves the individual - but it also makes for more efficient decision making versus researching manually.
One of the key uses of AI within content marketing is how it can support and speed up the creation process. Whether it’s generating content outlines, writing blog posts and website copy, or even turning words into video, in using AI marketers will not only save time but also increase productivity too.
Once your content has been distributed, another great use of AI within content marketing is analytics. Tools can be used to evaluate how content is performing, pulling together reports to review engagement metrics, ROI and even audience behaviour. Not only will this produce valuable insights that can be used to shape future content, but it also means marketers can spend more time being creative and leave the reporting to the computer.