When it comes to marketing, understanding the different types of content is incredibly important. However, with such a long list to choose from it can be a challenging task knowing where to start and what will be right for you.
So, to make things a little easier, we have broken down all the different types of content available to you, what they are, why they’re so important and how they can benefit your website.
A blog is an article or entry published on your website. You could use this space to provide your audience with industry-related news, helpful information, product updates, and more. Not only is this useful to your readers but as a result it drives traffic to your website and helps to convert this traffic into leads. As well as allowing you to establish authority within your sector and attract new customers long after being published.
A case study is a detailed investigation of a specific campaign, product, or service, which allows you to showcase its value. Case studies are powerful pieces of content as they help to build trust and credibility. As well as contributing to your websites visibility by leveraging SEO benefits.
An eBook is a book in an electronic form presented on a digital device, so how exactly can this possibly help your website? Well, a major benefit is that it increases your credibility, making you look like a thought leader in your industry. Plus, they’re relatively simple to make and once on your website, can generate leads forever, making them a highly valuable choice of content.
Creating free tools is a great way to boost the value of your website and is something that is not as complex as it may sound. Many organisations opt for this tactic as a way to attract new visitors, showcase their expertise and offer real value that is going to encourage their audience to return. By creating a helpful free tool it’s a sure way to expand your customer base, showing them that you know your stuff and are here to help.
There’s no doubt that by introducing imagery to your website that it will make for a much more aesthetically pleasing experience. However, there is also a lot to be said about the level of trust it puts between you and your audience, providing them with an insight into your business and the products/service being offered. As well as improving your SEO, making your website more memorable and helping it to flow.
Simply put, influencer content is generated by influencers who mention your brand in a positive light, which can be brand sponsored or produced by the influencer organically. When used effectively, influencer content serves as a powerful tool to improve your SEO. The wide number of benefits include driving quality traffic, building backlinks, boosting rankings, and improving trust (to name a few!).
An infographic visually represents data or information, taking complex messages and making them look appealing and easily digestible to your readers. Taking something that had the potential to be quite boring and turning it into something a whole lot more interesting. But good news, they do more than just look pretty. Google and other search engines are also huge fans, as they tend to naturally receive links, social shares, and drive website traffic.
Need some help finding content for your next web project, well look no further. We’ve got just what you need, sign up for free today