If you’ve just come from our previous blog post breaking down the different types of content (if you haven’t go and take a look now!), then we must tell you we’re nowhere near finished yet. There’s a whole variety of content types to cover, all with important reasons as to how they can benefit your website.
To lend a hand, we’ve taken a deeper dive and broken down all the different types of content you should be considering, information about what they are and why they are so important.
A meme is a piece of media repurposed to deliver a cultural, political, or social expression – most commonly through humour. You may be used to scrolling past them on Instagram or X, but what you might not know is the power they can have on your website. By featuring memes that your audience will appreciate and enjoy, it will allow you to build a deeper connection with them. Which in return, will help you bring more traffic to your website.
Newsletters are emails sent by businesses containing news, updates and relevant content based on what the user has signed up for. By ensuring that your website has a newsletter, you’ll have access to your audience’s inbox, allowing you to share engaging content with them promoting products or services and driving traffic to your website.
A podcast is digital medium consisting of audio (and very often video too) episodes relating to a specific theme – and is a great way to engage with your audience. It provides you with the platform to connect with your customers on a deeper level. Whilst also serving as a valuable tool to drive traffic to your website, increasing its visibility by promoting it on your podcast.
Social content refers to the posts, videos, images, and articles that people share across their social channels. However, social content is a lot more than just selfies and story updates. For businesses it’s a crucial way to increase your visibility and improve traffic to your website. Plus, it also generates backlinks, which is a valuable part of the success of SEO.
A testimonial is a written or spoken statement reviewing a product or service that you offer. The great thing about testimonials is that they provide credibility, establish trust, and can therefore influence purchasing decisions. For example, if a prospective customer is unsure whether to purchase a product from your business, a glowing testimonial on your website from a previous happy customer could be all they need to be convinced.
User generated content is any content (text, video, reviews, imagery) that has been created by customers. It’s another great way to build trust and credibility with your audience. As the content offers authentic perspectives, opinions and experiences to your new and existing customers, which in turn can drive conversions.
This type of content is defined as any format that features or includes video and can be incredibly powerful for your website. Firstly, it can improve your rankings, helping you to reach new customers and make a lasting impression – as well as creating an overall better user experience.
White papers are documents used to persuade potential customers to learn more about a particular product or service – and are extremely valuable to your website due to their ability to drive leads. By offering a white paper on your website in exchange for contact information, you’ll be able to capture leads and build your email list.
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