Back in 1996 Bill Gates wrote an essay stating that content is where most money would be made on the internet - a statement that rings just as true today.
Whether it’s written words or video, content is the bread and butter of the digital world and knowing how to use this to your advantage can have a substantial impact on the success of your business.
To determine the reason behind this, we have pulled together five reasons why content is king.
Okay, whilst we’ll admit we can’t guarantee this in every case, it is a fact that great content is more likely to help you sell products. Detailed product content such as videos can not only encourage customers to make the purchase, as they’ll be able to see what they’re getting, but will naturally mean it’s less likely to be returned too.
Ensuring that you have great content is going to have a positive impact on your visibility and presence online, as this is something that search engines are looking for. Once upon a time, backlink manipulation and keyword stuffing was all too familiar in SEO. However, those days are behind us with the algorithm favouring great content instead.
The internet is absolutely filled with websites, many of which may be just like yours. One thing that is going to set you aside from the competition is your content. Making sure that your website consists of useful, helping and informative content is going to be a crucial player in your customers decision to buy. Also, making it more likely that they’ll return back again and again.
Let’s face it, without content you could end up spending a whole load of money on various marketing channels for little to no reward. The type of content you choose, the copy, message and even the way you decide to portray the product you're selling, will impact how people perceive your brand considerably.
Another major benefit to great content is the possibility that it goes viral, getting the internet talking about your website, brand and products. When content goes viral online, it achieves a high level of awareness via shares, likes and commentary on social media. If you can crack this, you’ve found yourself a pretty effective way to beat out the competition.
If great content is what you’re looking for, we’ve got just what you need.